Genesis Global Workforce Solutions provides high-quality recruiting and staffing solutions on a Temporary and Contract Project-Based, Retained and Contingency basis, for professionals at all levels. The Company has maintained its corporate brand for several years but, with rapidly evolving technology, and the importance of social media as an essential tool for businesses, Genesis Global Recruiting needs to redesign their strategy and transform it into a platform that is aligned with the current goals of the business and a clear message for their new millennial target audience.
The new logo has been designed to present the brand name in a way that better resonates with its millennial candidates, using a simple, personal, authentic and fun style which speaks to them. The G2 element in the right panel represents the firm initials and democratizing innovations.
The true power of marketing comes through, and is enhanced, when you develop a strategy and a concept across various platforms and channels ranging from digital to traditional. We integrated email marketing, print, web, and job boards to provide Genesis Global customers the best consumer experience possible.
El verdadero poder del marketing está dado por la combinación de estrategias y conceptos uniformes en las distintas plataformas tanto digitales como tradicionales. Integramos correos electrónicos, materiales impresos, plataformas de Recursos Humanos y el sitio web para proveer a los clientes de Genesis Global con la mejor experiencia posible al mismo tiempo de mostrar la marca con una identidad visual lineal a través de todos los canales.