Roberto Duran Cigars has become an innovator in the cigar industry by taking their cigars into the 21st century by being one of the few, if any, cigar brands to offer their very own e-commerce site. The cigar industry is about heritage, tradition, and craftsmanship. These qualities are what make a Roberto Duran cigar not just a smoke but an experience to be remembered.
Other cigar companies haven’t directly embraced ecommerce yet, but Roberto Duran is catering to their valued consumers by making the buying experience as easy and enjoyable as smoking a Roberto Duran cigar.
The true power of marketing comes through, and is enhanced, when you develop a strategy and a concept across various platforms and channels ranging from digital to traditional. We integrated email marketing, print, web, and e-commerce to provide Roberto Duran customers the best consumer experience possible; one that is on par with the experience of smoking a Duran cigar.