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According to a 2017 report from the World Travel and Tourism Council, the revenue generated from tourism in Latin America for 2017 is estimated to be $123.5Bn, a 2% from 2016. Majestic International Group is an authorized wholesaler & Receptive Tour Operator that has a piece of that pie by serving wholesale operators from different countries throughout Latin America. They focus on providing the best quality service to their clients, before, during and after every trip. Majestic is one of the top partners of many world-renown tourism brands like: Walt Disney World (Gold and Platinum award recipient on more than 5 occasions), Universal Orlando, Hilton Corp., Hyatt, and Marriott among others. They have kept ahead of their competition by positioning themselves closer to their clients, working towards common goals and objectives, offering ongoing training and promotions, and investing heavily in systems that put them at the forefront of technology for more than 20 years.

Our principal objective was to improve their current email marketing system and to have it send out daily email offers, promotions, and incentives. Majestic was looking to improve their open, click through, and conversion rates.

converting leads

Email marketing is a company’s best bet to convert leads and to upsell existing customers. SquareDraft started by designing a new email template that was clean, professional, and consistent in appearance that was in line with Majestic’s corporate identity. Next, we incorporated stunning pictures and graphics to connect with the recipients and draw them in to the experience. We segmented Majestic’s database into various segments in order to elaborate the proper messaging for each and targeted the following:

Potential customers: show them the benefits of Majestic’s services and how their vacation experience can be enhanced.

Current customers: we targeted this group to offer them additional services and benefits so the message here was upselling.

Previous customers: clients that had booked with Majestic before were offered special incentives to book again.

Framework Majestic International

Promotions always readily available

The next step was to make all of Majestic’s special packages and promotions available, on the site. Now Majestic’s core client base can book hotels, cruises, and purchase theme park tickets or tickets to sporting events or concerts directly.

Fully integrated with the Online Reservations System.

Spaces available for paid advertising.