My Professional Guide realized that companies are now more than ever interested in their applicant’s identity and how much of a cultural fit they can be to the organization. Therefore, they presented us with the idea of a contemporary brand capable to represent millennials entering the workforce.
Once the brainstorming phase was completed, we developed a complete branding strategy that included visual identity, websites, data platforms, stationary, social media, product design, and even a API calling system through Twilio®.
The true power of marketing comes through, and is enhanced, when you develop a strategy and a concept across various platforms and channels ranging from digital to traditional. We integrated email marketing, print, web, and e-commerce to provide My Professional Guide customers the best consumer experience possible.