When USA International Data started working with SquareDraft, their corporate identity and overall branding weren’t unified. Their objective was to have a seamless corporate image throughout all their communications channels. Our first step was to identify their story and the message they wanted to share with their customers. The next step was to develop and update a corporate image that would embody that message without loosing their long time essence.
As a player in the merchant services arena, USA International Data saw their strengths as: longevity, integrity and commitment with the community. They wanted their customers to feel like they could grow their business with USA International Data, but at the same time, they wanted to transmit that their transactions were reliable.